Amazon Launches AR View

It was only a matter of time before Amazon upgraded their AR shoppable stickers, and that came today with the announcement of AR View. The new feature will allow consumers to visualize Amazon products in their own living space, using only the camera on their smartphone. It’s an upgrade to the existing Amazon app, and for now, it’s only available on iOS. It does utilize Apple’s AR Kit, which means that you’re going to need an iPhone 6s or later to access the feature.

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Augmented Reality has recently hit the main stream with both Apple and Google offering functionality to create experiences that can be used on their newer phones. We’ve already seen many great use cases of the technology, including shopping, gaming, art, utilities, workplace enhancements and more. Major retailers such as IKEA, Target, and Wayfair have implemented AR to enhance the users shopping experience, and that’s what Amazon did today.

Through the app, consumers will be able to view thousands of products – including furniture, electronics, toys, games, home décor and more in augmented reality. The products will come to life, in real size, so that you’re able to imagine how the item fits into its surroundings, before laying any money down. While we already know that this is great for large scale items like furniture, it will be interesting to see how much utility consumers will get when viewing small appliances and toys. Check out the below video to see the experience in action.

Implications

Brands that offer their consumers AR functionality are allowing them to ‘try before they buy’. This will lead to increased satisfaction and may reduce buyer’s remorse. It’s also a great way to cut out some friction involved in the discovery to purchase cycle. You see a product, you like it, you buy it. All from the comfort of your own home.

Marketers will need to pay close attention to what products users are converting on through AR View. While most furniture brands already understand the importance of an AR experience, there will likely be some products that arise that didn’t necessarily fit the mold. Kids toys for instance. As a parent, don’t you think you’d feel more comfortable buying a toy if you could visualize what your child would be playing with beforehand?

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